FAKE websites masquerading as official sites of luxury brands in a bid to
dupe customers into buying bogus products are being targeted by local watchdog
Shanghai Industrial and Commercial Administrative Bureau
officials said most of the e-commerce websites registered in Shanghai that they
have already inspected are operated properly.
But they warned consumers
that some websites registered in other areas are fakes.
Over the weekend,
China Central Television revealed several cases. In one instance in Chongqing, a
website resembled the official site of a foot massage machine company and sold
Following a complaint from a customer, Chongqing
consumers' rights officials discovered that the site was bogus. The only
difference was the product's price - 400 yuan (US$62) lower than that on the
"Few consumers check a website address carefully," said
In Nanchang, in Jiangxi Province, a website copied the
official Louis Vuitton website - down to an introduction and history of the
brand - to sell fake LV products.
Police discovered that all the LV
products sold there were fake. The owner of the website said he could make 300
percent profits, provided he had a genuine-looking website, reported
The Shanghai bureau said it launched its campaign last month. It
only covers websites registered in Shanghai and the results are, so far,
satisfactory, bureau officials said.